Chain's of Distribution
Producer
This is the group or person who grow/mine/catch the materials needed to produce a product which is in demand by the public. Examples include farming, coal mining, fishing, etc.
Manufacturer
The manufacturer buy's the material's from the producer which are needed to produce the products they make.
Wholesaler
Buy's large amounts of products from producer's and sell the products on in smaller quantities.
Retailer
Buys the good's from the wholesaler and sells them on to customer's.
Comsumer
The consumer is the person who buy's the good's from the retailer. There is more on the consumer in previous chapters.
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Quick Quiz
1. How many channel's of distribution are there?
2.What would a farmer be classed as?
3.What does a producer do?
4.What is the next channel after producer?
5.Who buy's the product's from the manufacturer?
6.How does the wholesaler sell it's stock?
7.Who buy's the good's from the retailer?
1. How many channel's of distribution are there?
2.What would a farmer be classed as?
3.What does a producer do?
4.What is the next channel after producer?
5.Who buy's the product's from the manufacturer?
6.How does the wholesaler sell it's stock?
7.Who buy's the good's from the retailer?